Social Media Channels
Are you Engaged with your Customers and Prospects?
Social Channel Monitoring
There were “3.028 billion active social media users in August 2017, equaling 40% penetration.” (source: We Are Social)
With the number of active social media users growing at a rate of one million new users per day over the last quarter, growth trends show no sign of slowing down. Some social channels support traffic generation, while others manage your business’s reputation, and still others help you identify potential leads. They all have different purposes, and depending on your business needs it’s important to invest in the platforms where you’re more likely to reach and engage with your audience.
Which Social Channels are you monitoring and listening to?
Twitter is a great platform for professional branding using personal communications.
Did you know that “There were more than 100k customer service inquires to major airlines alone on Twitter each month in 2016.” (Source: Socialdraft) Twitter is an ideal medium to:
- Engage Live with users during events and brand happenings
- Provide Customer Support
- Identify Trends
- and much more
Facebook helps businesses provide a comprehensive social message complete with pictures, videos, and all kinds of textual content.
In 2015 Facebook influenced 52 per cent of consumers’ online and offline purchases, up from 36 per cent in 2014. (Source: The Drum)
Facebook can:
- Increase Exposure To Potential Customers
- Provide Customer Service for Existing Customers
- Support Engagement During Live Events
- and much more
LinkedIn Monitoring
Take your brand directly to industry professionals
50% of B2B buyers use LinkedIn as a source for making purchasing decisions.
LinkedIn can help you:
- Attract Talent
- Generate Leads
- Recruit Partners
- and more
Instagram Monitoring
Visual sharing offers a unique platform to showcase your strengths
“Visuals are everything. Views increase by 94%, and content is 40X more likely to be shared on social media, when there are visuals in the mix.” (Source: Buffer)
Try Instagram to:
- Increase Customer Engagement And Loyalty
- Demonstrate Customer Culture
- Connect with Influencers
- And more
