“80% of companies say they deliver ‘superior’ customer service,” while only “8% of people think these same companies deliver ‘superior’ customer service,” according to HelpScout. You think you know what your customers want, but most of you don’t actually know. How can you take the guesswork out of understanding what your customers want? Many of […]
Facebook has 2.01 billion monthly active users around the world as of Q2 2017. According to a Pew Research national survey, 79% of adult internet users have used Facebook. You can’t be on every social network, but with an average of over 1.2 billion active users per day, you better be sure that Facebook Moderation […]
Twitter Monitoring: Get the most out of your social listening strategy People love expressing their thoughts and opinions on Twitter. This includes their thoughts and opinions about your brand. The platform is essentially a goldmine of consumer data with over 328 million monthly active users and over 500 million Tweets sent every day (Source: Omnicore, […]
Excellent social media customer service can add value to your brand! It’s no secret that online customer service is an increasingly important component for a brand’s overall customer service. As the landscape shifts from in-person or voice to online customer service, some brand’s social media customer service falls short of perfect. With social media customer […]
We all know that Social Media has changed the way people create, find, and represent brands online. No longer optional, social media for business offers enormous opportunities. Navigating the online world, however, can be tricky. Almost daily, we hear about another public relations nightmare. Let’s look at 6 of the best ways to avoid becoming […]
Social media has revolutionized the consumer-brand relationship by giving both parties the power to communicate. Consumers have the power to research brands, express their opinions, and ask questions via social media platforms. Brands, on the other hand, have the power to maintain a positive reputation and image, engage with consumers, improve customer experiences, and ultimately […]
