Entries by Robin Rose

5 Signs You Need Help with Social Listening

How many hats can one person wear? A company that doesn’t devote the resources to social listening is missing out on delivering what potential clients want most. That’s where social listening services come in. Is your company experiencing any of the following five signs? If so, it might be time to hire some help. #1: […]

Social Listening for your heart: 5 Feel-Good Stories for the Holidays

People often believe that the only purpose of social media listening is to uncover negative customer comments and feedback so that brands can address these issues and enhance their brand image and customer experience. However, many tend to forget all the times social media listening has led to the discovery of the generous and altruistic […]

Top 3 Facebook Monitoring Mistakes of 2017

By now, most businesses understand the important role social media monitoring plays in the improvement of their overall performance. As a result, many brands are using Facebook monitoring to track and analyze data in order to create and improve the customer experience. As technology advances and social media monitoring tools are created and improved, businesses […]

Are Social Media Trolls Threatening Your Online Brand Reputation?

Introduction Are Social Media Trolls Threatening Your Online Brand Reputation?   A social media troll is someone who purposely creates conflict on social media channels like Twitter, Facebook, Reddit, etc. by posting messages that are particularly controversial or inflammatory with the sole intent of provoking an emotional response from other users. These messages are often […]

How to Control a Social Media Crisis: An 8-Step Plan

Panic, confusion, and irrational decisions are all words that come to mind when I think of a crisis. If you and your team are unsure of how to deal with a social media crisis, you can make mistakes that affect your brand’s reputation forever. How to Control a Social Media Crisis: An 8-Step Plan Follow […]