2023 social media moderation trends

Social Customer Service and Moderation Trends for 2023

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Consumers made a drastic change to online shopping and online engagement with brands over the past few years. As a result, companies are seeing an ever-increasing need to meet customers’ expectations for excellence in customer service with speed, availability, and efficiency more than ever. Online…
TikTok moderation

Is your business on TikTok? You need moderation- TODAY!

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TikTok is growing - and if your company is using TikTok to reach potential customers or deliver a message to your community, you know about the growing need to manage the flow of comments coming into your TikTok account.  More than 85% of businesses are using video as a marketing tool.  Today…

The Top Three Social Media Moderation Trends that Will Rule 2019

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As 2018 draws to a close, the trends that ran throughout the year are showing their potential for the year to come. The team at Online Moderation analyzed the tendencies we’ve seen continuing to gain momentum for 2019 and below are our top three: Online Social Customer Support From bit players to…

Social Listening for your heart: 5 Feel-Good Stories for the Holidays

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People often believe that the only purpose of social media listening is to uncover negative customer comments and feedback so that brands can address these issues and enhance their brand image and customer experience. However, many tend to forget all the times social media listening has led to the discovery…
Social Media Analytics

Social Media Analytics: What your Followers can teach you about your Customers

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“80% of companies say they deliver ‘superior’ customer service,” while only “8% of people think these same companies deliver ‘superior’ customer service,” according to HelpScout.  You think you know what your customers want, but most of you don't actually know. How can you take…
Twitter Monitoring

Twitter Monitoring: Get the most out of your social listening strategy

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Twitter Monitoring: Get the most out of your social listening strategy People love expressing their thoughts and opinions on Twitter. This includes their thoughts and opinions about your brand. The platform is essentially a goldmine of consumer data with over 328 million monthly active users and…
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Is lackluster monitoring killing your social media brand?

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Social media has revolutionized the consumer-brand relationship by giving both parties the power to communicate. Consumers have the power to research brands, express their opinions, and ask questions via social media platforms. Brands, on the other hand, have the power to maintain a positive reputation…
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The first 24 hours in a social media crisis are critical - is United Airlines listening?

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The first headline I saw in my newsfeed today was “Bloodied Passenger Dragged From United Flight At O'Hare Airport."  Upon reading the story in numerous international publications, I checked various social media channels to learn more about the incident.  Not surprisingly #BoycottUnited and #Flight3411…