social media moderation process

The Importance of Process in Successful Social Media Moderation

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  With the rapidly evolving landscape of tools, suites and products being announced, not to mention the social media scandal of the month, it’s easy to lose sight of a key success factor to effectively moderate and monitor your owned and earned channels. Process.   This column will delve…
Social Media Fails

Social Media Public Relation Fails of 2017 – How You Can Do Better in 2018

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Top social media public relation fails of 2017 (and how you can do better in 2018) Social media can be a company’s best friend, then suddenly turn into its worst nightmare, especially during a PR disaster. The following two corporations understand what I’m talking about as their major PR disasters…

Social Listening for your heart: 5 Feel-Good Stories for the Holidays

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People often believe that the only purpose of social media listening is to uncover negative customer comments and feedback so that brands can address these issues and enhance their brand image and customer experience. However, many tend to forget all the times social media listening has led to the discovery…
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Top 3 Facebook Monitoring Mistakes of 2017

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By now, most businesses understand the important role social media monitoring plays in the improvement of their overall performance. As a result, many brands are using Facebook monitoring to track and analyze data in order to create and improve the customer experience. As technology advances and…
Social Trolls

Are Social Media Trolls Threatening Your Online Brand Reputation?

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Introduction Are Social Media Trolls Threatening Your Online Brand Reputation?   A social media troll is someone who purposely creates conflict on social media channels like Twitter, Facebook, Reddit, etc. by posting messages that are particularly controversial or inflammatory with the sole…
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6 Ways to Protect your Brand on Social Media

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We all know that Social Media has changed the way people create, find, and represent brands online.  No longer optional, social media for business offers enormous opportunities.  Navigating the online world, however, can be tricky.  Almost daily, we hear about another public relations nightmare. …