A woman with a phone standing out in a crowd of repeated, identical figures

When the Outrage Isn’t Real: Bots in Your Brand’s Comment Section

, , ,
  In August 2025, Cracker Barrel unveiled a new logo. Within days the online backlash was massive, and on August 26 the company announced it was bringing the old one back. From the outside, it looked like a textbook case of a brand misreading its customers and getting a handslap. A few weeks…
A coin toss over a comment thread, the 52% accuracy of AI moderation on conversation

What “Accurate” Actually Means When an AI Moderates Your Comments

, , ,
A few weeks ago I wrote about four AI moderation failures from this year and ended with a piece of advice: when a vendor shows you moderation statistics, ask what the error rate is. Recent research shows that the error rate requires clarification as well. Specifically, you need to understand the…
Split view of a social media comment feed: the platform's automated moderation removes rule-breaking posts while brand moderators see the complaints, questions

Social Media Platforms Moderate for Themselves, Not for You. Here’s What You Need To Know

, , ,
When it comes to social media moderation, new clients frequently ask me questions like, “Doesn't the social media platform company handle most of that?” It makes sense. Meta, TikTok, Reddit, and YouTube all publish stats about content they remove or the number of content moderators they have on…
The Digital Services Act as one-way glass over a Reddit feed, visible only from the auditor's side

Reddit Is Now an EU-Designated Platform. What You Need To Know.

, , ,
On August 31, the European Commission listed Reddit as a Very Large Online Platform under the Digital Services Act (“DSA”). Reddit has 57.2 million monthly users in the EU, well above the 45 million threshold. It has until January 2027 to meet the requirements. A top comment on the Reddit thread…
A Reddit thread feeding an AI chatbot's answer about a brand

Reddit Is Shaping What AI Says About Your Brand. Here’s How to Do It Right

, ,
Ask ChatGPT about your company. Then ask Claude. Then run your brand name through Google's AI Overview. If any of the answers surprise you, there's a decent chance a Reddit thread is why. Reddit's influence on Google's search results has been true for a couple of years. What changed in 2025 is that…
AI Content Moderation Failures

AI Content Moderation Failures: 4 Cases From 2026

,
  AI content moderation is having a rough start to 2026. Four platforms documented moderation failures. Over roughly four months this year, Discord, Reddit, Meta, and Tumblr produced a public record of AI moderation failures at a significant scale, complete with details. In this article …
2026 Social Media Predictions

2026 Social Media & Content Moderation Outlook: What’s Changing and What It Means for Your Brand

, , , , , , ,
Social platforms are now shaped by tighter regulations, shifting user behavior, and faster-moving trends than most teams can comfortably keep up with. In 2026, the way content is created, monitored, and enforced is changing more quickly and more publicly than ever before. For brands, this isn’t…
How to market on Reddit without getting banned

How to market on Reddit without getting banned

, , , , ,
  When businesses first come to us about managing their Reddit presence, we often hear the same request: "We just want to post about our product." It's understandable—you've built something great, and you want people to know about it. But unfortunately Reddit doesn't work that way. Unlike…