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Is lackluster monitoring killing your social media brand?

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Social media has revolutionized the consumer-brand relationship by giving both parties the power to communicate. Consumers have the power to research brands, express their opinions, and ask questions via social media platforms. Brands, on the other hand, have the power to maintain a positive reputation…
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The first 24 hours in a social media crisis are critical - is United Airlines listening?

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The first headline I saw in my newsfeed today was “Bloodied Passenger Dragged From United Flight At O'Hare Airport."  Upon reading the story in numerous international publications, I checked various social media channels to learn more about the incident.  Not surprisingly #BoycottUnited and #Flight3411…