2023 social media moderation trends

Social Customer Service and Moderation Trends for 2023

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Consumers made a drastic change to online shopping and online engagement with brands over the past few years. As a result, companies are seeing an ever-increasing need to meet customers’ expectations for excellence in customer service with speed, availability, and efficiency more than ever. Online…
TikTok moderation

Is your business on TikTok? You need moderation- TODAY!

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TikTok is growing - and if your company is using TikTok to reach potential customers or deliver a message to your community, you know about the growing need to manage the flow of comments coming into your TikTok account.  More than 85% of businesses are using video as a marketing tool.  Today…

5 Ways Social Media Monitoring can flourish branding of your product

5 Ways Social Media Monitoring can flourish branding of your product Social media monitoring is now a major form of business intelligence as it tracks conversation, identifies buyers, builds relationships and promotes your brand. Social media monitoring also provides valuable insight for your organization.…
Social Media Fails

Social Media Public Relation Fails of 2017 – How You Can Do Better in 2018

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Top social media public relation fails of 2017 (and how you can do better in 2018) Social media can be a company’s best friend, then suddenly turn into its worst nightmare, especially during a PR disaster. The following two corporations understand what I’m talking about as their major PR disasters…
Social Trolls

Are Social Media Trolls Threatening Your Online Brand Reputation?

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Introduction Are Social Media Trolls Threatening Your Online Brand Reputation?   A social media troll is someone who purposely creates conflict on social media channels like Twitter, Facebook, Reddit, etc. by posting messages that are particularly controversial or inflammatory with the sole…
Crisis Planning

How to Control a Social Media Crisis: An 8-Step Plan

Panic, confusion, and irrational decisions are all words that come to mind when I think of a crisis. If you and your team are unsure of how to deal with a social media crisis, you can make mistakes that affect your brand’s reputation forever. How to Control a Social Media Crisis: An 8-Step Plan Follow…
city scape at night

Social Media Crisis? Take ownership of the issue.

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Yup - another airline incident caught on film. This time it was American Airlines flight 591 #AA591. While the incident was deplorable, the good news is  that American Airlines got out in front of the backlash.  They took ownership of the incident and defused any impending actions by the public.  See…
computer on desk with coffee tea notebook phone plants pencils

The first 24 hours in a social media crisis are critical - is United Airlines listening?

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The first headline I saw in my newsfeed today was “Bloodied Passenger Dragged From United Flight At O'Hare Airport."  Upon reading the story in numerous international publications, I checked various social media channels to learn more about the incident.  Not surprisingly #BoycottUnited and #Flight3411…