In August 2025, Cracker Barrel unveiled a new logo. Within days the online backlash was massive, and on August 26 the company announced it was bringing the old one back. From the outside, it looked like a textbook case of a brand misreading its customers and getting a handslap. A few weeks later, a […]
One of our clients is a financial institution, who recently found themselves on the wrong side of new regulations around social media. Not long ago, the team managing one of their social accounts developed a routine of deleting direct messages in one of their social media accounts. No one thought about the compliance matter at […]
A few weeks ago I wrote about four AI moderation failures from this year and ended with a piece of advice: when a vendor shows you moderation statistics, ask what the error rate is. Recent research shows that the error rate requires clarification as well. Specifically, you need to understand the error rate for two […]
When it comes to social media moderation, new clients frequently ask me questions like, “Doesn’t the social media platform company handle most of that?” It makes sense. Meta, TikTok, Reddit, and YouTube all publish stats about content they remove or the number of content moderators they have on staff. Their trust and safety teams are […]
On August 31, the European Commission listed Reddit as a Very Large Online Platform under the Digital Services Act (“DSA”). Reddit has 57.2 million monthly users in the EU, well above the 45 million threshold. It has until January 2027 to meet the requirements. A top comment on the Reddit thread asked: what are the […]
Ask ChatGPT about your company. Then ask Claude. Then run your brand name through Google’s AI Overview. If any of the answers surprise you, there’s a decent chance a Reddit thread is why. Reddit’s influence on Google’s search results has been true for a couple of years. What changed in 2025 is that Reddit now […]
AI content moderation is having a rough start to 2026. Four platforms documented moderation failures. Over roughly four months this year, Discord, Reddit, Meta, and Tumblr produced a public record of AI moderation failures at a significant scale, complete with details. In this article Case one: 8,400 people, banned by a chessboard Case two: […]
Social platforms are now shaped by tighter regulations, shifting user behavior, and faster-moving trends than most teams can comfortably keep up with. In 2026, the way content is created, monitored, and enforced is changing more quickly and more publicly than ever before. For brands, this isn’t just background noise. It affects how you protect your […]
Reddit doesn’t work like other social networks. With 53 million daily active users spread across 100,000+ communities (subreddits), it’s a massive opportunity for businesses—but only if you know what you’re doing. Unlike traditional social networks, Reddit is fundamentally community-driven. Its users are passionate, discerning, and quick to reject anything that feels like corporate intrusion. This […]
Reddit Reputation Management Have you observed a decline in your website’s search ranking recently? Or perhaps an old, negative post about your company or product keeps popping up on top of the search results? You are not alone. Google’s latest core update has significantly altered the landscape, and an unexpected contender is dominating the top […]