Crisis Planning

How to Control a Social Media Crisis: An 8-Step Plan

Panic, confusion, and irrational decisions are all words that come to mind when I think of a crisis. If you and your team are unsure of how to deal with a social media crisis, you can make mistakes that affect your brand’s reputation forever. How to Control a Social Media Crisis: An 8-Step Plan Follow…
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Social Media Crisis? Take ownership of the issue.

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Yup - another airline incident caught on film. This time it was American Airlines flight 591 #AA591. While the incident was deplorable, the good news is  that American Airlines got out in front of the backlash.  They took ownership of the incident and defused any impending actions by the public.  See…
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The first 24 hours in a social media crisis are critical - is United Airlines listening?

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The first headline I saw in my newsfeed today was “Bloodied Passenger Dragged From United Flight At O'Hare Airport."  Upon reading the story in numerous international publications, I checked various social media channels to learn more about the incident.  Not surprisingly #BoycottUnited and #Flight3411…