2026 Social Media Predictions

2026 Social Media & Content Moderation Outlook: What's Changing and What It Means for Your Brand

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Social platforms are now shaped by tighter regulations, shifting user behavior, and faster-moving trends than most teams can comfortably keep up with. In 2026, the way content is created, monitored, and enforced is changing more quickly and more publicly than ever before. For brands, this isn’t…
How to market on Reddit without getting banned

How to market on Reddit without getting banned

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  When businesses first come to us about managing their Reddit presence, we often hear the same request: "We just want to post about our product." It's understandable—you've built something great, and you want people to know about it. But unfortunately Reddit doesn't work that way. Unlike…

4 Pro Tips to Build Your Brand on Social Media

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Social media has become an integral part of our daily lives. They offer a platform to connect with people, share ideas, and promote businesses. Social media has come a long way from being just a place to post updates about your life; it now offers a marketplace for businesses to engage with customers,…
2023 social media moderation trends

Social Customer Service and Moderation Trends for 2023

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Consumers made a drastic change to online shopping and online engagement with brands over the past few years. As a result, companies are seeing an ever-increasing need to meet customers’ expectations for excellence in customer service with speed, availability, and efficiency more than ever. Online…
TikTok moderation

Is your business on TikTok? You need moderation- TODAY!

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TikTok is growing - and if your company is using TikTok to reach potential customers or deliver a message to your community, you know about the growing need to manage the flow of comments coming into your TikTok account.  More than 85% of businesses are using video as a marketing tool.  Today…
social media moderation process

The Importance of Process in Successful Social Media Moderation

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  With the rapidly evolving landscape of tools, suites and products being announced, not to mention the social media scandal of the month, it’s easy to lose sight of a key success factor to effectively moderate and monitor your owned and earned channels. Process.   This column will delve…
Social Media Fails

Social Media Public Relation Fails of 2017 – How You Can Do Better in 2018

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Top social media public relation fails of 2017 (and how you can do better in 2018) Social media can be a company’s best friend, then suddenly turn into its worst nightmare, especially during a PR disaster. The following two corporations understand what I’m talking about as their major PR disasters…